7 Most Viral Content Types on The Internet 2023 | Begindot (2023)

We have already spoken about how to create VIRAL CONTENT on our site, but if you have any questions about the kind of content that may go viral and attract tons of traffic this post is going to help you.

It is public knowledge that getting the attention of a new Internet user and make him become a loyal audience of a targeted website is the primary purpose of any online marketing activity.

The most important question that comes to mind is what content specific audiences would be intrigued by and like to read or engage with?

Quality content is one that affords to be error-free and engaging on all fronts.

While having error-free content is only a matter of having a good command over the English language, creating “engaging” content opens a whole new dimension of creativity, optimization, and organic marketing activities.

You can go for professional content writing services if you find it difficult to create engaging content on your site.

To find the engaging content that keeps a visitor hooked is the most important aspect of all content strategies, but even on the Internet, there are observable patterns that can be utilized to develop unique strategies.

They may be tiny and hardly noticeable, but such types of trends to creating engaging content have tremendous effects on the traffic that visits the website.

This article will provide you with statistically the most engaging content genres that people get attracted to easily.

Top Viral Content Ideas

#1. List Posts

Lists have over time turned out to be a fierce favorite when it comes to content that engages an audience. There are relatively small posts and are thus time efficient.

Lists have become a mainstay in the Internet community of articles in recent years, and several websites that provide list form of articles sometimes see several thousand visits daily.

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Take Listverse for example. It is an exclusive Listicles website with millions of views per month.

Lists are believed to be a one-stop-shop for quick and handy information that is not unnecessarily long and boring. And this kind of content has got the potential to go viral and drive thousands of traffic to your site.

They provide the user with many small details related to a topic such as the top 10 business ideas or the top 25 con artists. Several websites have risen to prominence just because they provide information in the form of a list.

The topics provide a quick engagement with the provision of little information and thus attract a broad audience.

7 Most Viral Content Types on The Internet 2023 | Begindot (1)

#2. Galleries

When users are given something visually engaging, they tend to become more affixed to the article. It is a sufficing saying in the world of psychology that “what I read or hear, I forget, what I see and watch, I remember.”

This is because psychologically seeing pictures is usually more attractive and less mentally tasking as other counterparts. This is a basic human psychological fact that has been confirmed time and time again.

Websites that are info-graphic, photoblogs, online galleries, and other picture related sites always tend to drive a lot of traffic, if they provide quality information and pictures.

Ideas for graphic design, infographics, and targeted pictorials must be on your list when you are trying to create engaging and traffic-driving content for Internet users.

Read this post about the best tools to create engaging Infographics that will help you to drive traffic to your site.

Gallery websites are getting increasingly common in recent times on the Internet, and that for a good reason, boasting of thousands of visits per day.

Pinterest started as a picture posting social community, and now it has grown into one of the largest graphic social media networks on the Internet.

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here are some amazing tools to schedule posts on Pinterest to drive a huge amount of traffic back to your site.

This is why you should consider adding a gallery element to a website if you want to drive traffic, as long as such a gallery, info-graphic blog or other picture related site provide quality as well as some quantity.

7 Most Viral Content Types on The Internet 2023 | Begindot (2)

#3. How-Tos

Tutorials and Do-it-Yourself articles are other hot spots when it comes to engaging content.

The world has become more information-oriented in recent times, and this means that they tend to read things that are informative in nature. With such information, they can make informed decisions about diverse issues and solve everyday problems without much hassle.

People in recent times are beginning to go back to using their hands to do certain things by themselves instead of always calling a professional to do such a job.

This may be because doing stuff oneself will tend to provide some fulfillment, which is akin to the happiness of working and receiving money for the first time.

This is the reason why many people look for articles like DIY: how to upgrade a system or how to tie a tie!

Therefore, you should include tutorials, DIY, and how-to articles to make a website engaging. If we talk about best how to kind of website, Wikihow is one of the leading names on the internet.

7 Most Viral Content Types on The Internet 2023 | Begindot (3)

#4. Solution Posts

As has been explained in the previous point, the average Internet user wants the information to make good decisions.

Problems are known to arise in daily life, and our increasing dependence on the web and other electronic devices dictates that we will tend to look for solutions on the same ecosystem.

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Searching for people that have had similar problems and a variety of solutions that have been provided by professionals and novices online alike is a trend that has made the Internet a global village.

People are becoming accustomed to the web more and more every day. Thus, the person tends to search for some solution to individual issues.

Topics like reasons why your PC is slow or ways to boost browsing speed tend to engage an audience interested in that subject or facing such a problem.

More so, these posts can be highly optimized for search engines and help boost website rankings.

Such websites that provide solutions to problems through topics and forums have gained popularity in recent times.

7 Most Viral Content Types on The Internet 2023 | Begindot (4)

#5. Video Posts

Video posts remain keen favorites of content on the Internet. Video posts tend to have a more hands-on approach to the issues they address and help users also to learn something first-hand and with speed.

According to HubSpot, videos in emails lead to an increase in click-through rates by 200-300%.

The video consumption rates of YouTube rise by 100% each year. Video sticks in the users’ minds more than any other content type: psychologically and thus, scientifically!

They are also good because they are used to make a more engaging and practical interface making it the perfect attraction for a keen learning audience.

7 Most Viral Content Types on The Internet 2023 | Begindot (5)

For example, if one runs a cookery blog and just writes down instructions for preparing certain foods it will invite less traffic than one that also provides video alongside instructions to carry out such cookery activities.

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The latter will tend to be more engaging because of the presence of the video in the content.

When planning a workable strategy to drive traffic to a website, it is important to provide videos where applicable to provide a more hands-on approach to the whole learning process in the articles.

Go ahead now! Drive traffic to your blogs and websites with a mix of unique content types and innovative marketing strategies.

#6. Breaking News

We all know the news sites that come up with the latest popular stories get tons of traffic. Breaking news that can the potential to attract attention from masses can bring regular direct traffic.

However, it’s not easy to create a breaking news site that comes up with quality content around the latest happenings on a regular basis. It needs resources, writing staff, the research team and a lot of money to manage all those activities.

Generally, an established media company or a well-funded website can only afford to do that on a bigger scale.

However, there is always an option to create a geolocation-based site that publishes breaking news for a particular location.

7 Most Viral Content Types on The Internet 2023 | Begindot (6)

#7. Lifestyle Content

the lifestyle-related content gets a lot of traffic (depending on quality). There is some niche that is very popular on the internet such as food recipes, fashion, health etc.

These topics are especially popular among the female users and there are sites like MindBodyGreen that drive millions of visitors every month with their lifestyle-related content.

We have started Lifenicks.com on the similar line where we publish lifestyle-related content that helps the users to know things that they can practice in daily life

7 Most Viral Content Types on The Internet 2023 | Begindot (7)
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What according to you is the most engaging content type? Be sure to comment


What are the 7 different kinds of social media content? ›

The 7 different kinds of social media content are:
  • Educational.
  • Inspirational.
  • Interactive.
  • Connecting.
  • Promotional.
  • Newsworthy.
  • Entertaining.
5 days ago

What is the most viral content? ›

One of the most popular and successful types of viral content is the “This or That” poll. This type of poll is easy to create and can be shared on social media very easily. And because people love to vote and share their opinions, it's likely that your poll will get a lot of engagement online.

What are the 8 types of social media? ›

What Are The Types of Social Media?
  • Social Networking Sites. These are sites mainly used for connecting with friends and family. ...
  • Image-based sites. Image-based types of content have gained more prominence in recent times. ...
  • Video sharing/streaming platforms. ...
  • Discussion forums. ...
  • Blogs and community platforms. ...
  • Key Takeaways.
Apr 19, 2022

What type of content is most popular on social media? ›

About 66% of consumers find short-form videos the most engaging out of any other social media post types. And before you say it's because bigger brands have the resources to produce high-end videos, the truth is successful videos don't require unlimited time, resources or heavy editing.

What is the video content trend for 2023? ›

Another video marketing trend for 2023 is behind-the-scenes (BTS) videos. These videos give audiences a sneak peek into how your brand operates. There are so many things you can do with a BTS video, including: Give your followers a sneak peek into business activities that happen around you daily.

How will social media change in 2023? ›

More Unpolished Content And Personalized Interactions

Authentic, unpolished content and a concerted focus on personalized interactions are paramount to social media success in 2023. To prepare, marketing leaders need to expand their idea of who can contribute to this type of content.

What are the key consumer trends for 2023? ›

LONDON—Global consumer trends for 2023 include responsible but emotional spending, the role of digitization in purchasing processes, female equality demands and a disruptive Gen Z, according to Euromonitor International's Top 10 Global Consumer Trends 2023 report.

What will be in 2023? ›

2023 Style Trend: Oversized Everything

With oversized blazers and extra-large shirts trending on the TikTok For You page every other day, Rayburn predicts the oversized trend will only grow in strength next year, with even the bottom of our pants expanding.

What do consumers want from brands 2023? ›

Five Direct-To-Consumer Trends To Look For In 2023
  • Livestream shopping will continue to grow. Gone are the days of written reviews. ...
  • It's time to prioritize social commerce. ...
  • Brands need supply chain resilience. ...
  • Sustainability is the key ingredient. ...
  • Storefronts are gaining popularity.
Jan 18, 2023

What are types of viral content? ›

Viral content is simply any content that is shared widely across the internet in a few hours or so. In other words, it's content that becomes popular very quickly. Any type of content can go viral, from memes to news articles.

What are the most popular content? ›

7 Popular Content Types and How to Use Them
  1. Blogs. Blogging has been around for a long time, but the practice has become more sophisticated, especially when it comes to businesses using blogs to engage audiences. ...
  2. Listicles. ...
  3. Ebooks. ...
  4. Infographics. ...
  5. Video. ...
  6. How-to Guides. ...
  7. Case Studies.
Nov 4, 2022

What is the most popular content on the internet? ›

Music videos recorded the highest category reach, with 50 percent of responding internet users reporting watching music videos online each week.

What are the 7 functions of social media? ›

In "Social media? Get serious! Understanding the functional building blocks of social media", researchers provide a framework that defines social media, which includes seven functional social media building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

Which content people like the most? ›

Infographics are loved (and thus shared) more than most other forms of content.

Why video content is important in 2023? ›

84% of customers surveyed stated that marketing videos often convince them to invest in a product or service. They're also more likely to share videos when compared to other forms of content. Cisco has even reported that by 2023, online traffic will be mostly made up of video content - around 80% of it all.

Which social media is the future? ›

Data shows that Facebook usage significantly increased in 2022, so it's worth watching in 2023. Especially so given that the top trend for 2023 is investing in social media communities, and Facebook is the best platform for doing so.

What is a likely trend for social media in the future? ›

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.

What to expect from Instagram in 2023? ›

In 2023, expect the platform to become a space for experimentation, with new ways to connect with your audience. Test, have fun, and see what sticks.

What is predicted for marketing 2023? ›

In 2023, ensure you're providing customers with everything they need to be — and feel — in control of their data. When people lack control over their data, they become sceptical of digital marketing. Provide accessible and understandable tools that customers can use to manage their privacy, whenever they want.

What is next wave of social media? ›

TikTok, Clubhouse, Snapchat, Discord…and several others are leading the charge as a new wave of social media platforms. The fundamental idea underneath the entire social media industry is maximizing engagement. The need for personalized communication and socialization is never going to run out.

How many people will use social media in 2023? ›

Detailed analysis by the team at Kepios shows that there are 4.76 billion social media users around the world in January 2023, equating to 59.4 percent of the total global population.

What new technology is coming out in 2023? ›

Green hydrogen, nuclear fusion and other green technologies will be developing fast in 2023, as the world transitions away from carbon. Other technology trends include developments in gene editing, quantum computing and connected devices. Expect artificial intelligence to get even smarter in 2023.

What do Gen Z consumers want? ›

Gen Z'ers consumer characteristics tend to reflect their pragmatic approach to money and education. Other key influences are their affinity for technology, their belief in social causes, and a strong individualistic streak.

What are the product design trends for 2023? ›

In 2023, people-centered innovation, sustainable design, experimental fonts, minimalism, and immersive animations will be big trends in product design. We'll talk about all of these and more in more depth to give you ideas for your next design project.

Will there be a crisis in 2023? ›

In a recent poll of economists, the World Economic Forum found that nearly two-thirds of the respondents believe there will be a recession in 2023. But here's the good news: Many analysts expect a relatively mild and short recession, or what is sometimes referred to as recession with a small r.

What is the color of the Year 2023? ›

The Color of the Year for 2023 is Viva Magenta, which the company describes as powerful and empowering. “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration... [It] revels in pure joy, encouraging experimentation and self-expression without restraint.”

How many days will be there in 2023? ›

The year 2023 has 365 days.

What brands do consumers look for? ›

88 percent of consumers say that authenticity is a key factor when deciding what brands they like and support (Stackla, 2021). Consumers want brands to be honest. So it's not surprising that consumers expect the companies they buy from to be authentic in the way they present themselves and carry out their business.

What consumer product trends will emerge and fade away in 2023? ›

What non-food consumer product trends will emerge and fade away in 2023?
  • Health products.
  • Beauty & personal care products.
  • Vitamins & supplements.
  • Other personal care products.
Aug 25, 2022

What will marketing look like in 2025? ›

Programmatic Advertising is taking place, providing dynamic modes of advertising to simplify digital ad campaigns. AI-enabled B2B customer experiences are set to increase with data and sales tech tools enabling automated, algorithmic decisions. Buyers are looking for seamless experiences with instantaneous results.

What are the six types of content? ›

In order to effectively reach your ideal audience, make sure these six types of content are included in your toolkit.
  • Blog posts. ...
  • Guest-contributed articles. ...
  • Press mentions. ...
  • Email marketing. ...
  • Gated content. ...
  • Video content.
Nov 19, 2019

What are the most common viral? ›

Common viral illnesses include colds, the flu, COVID-19, norovirus (“stomach flu”), HPV (warts) and herpes simplex virus (cold sores). Many viruses go away on their own, but some cause life-threatening or chronic illnesses.

What are the 4 types of content? ›

What are the four types of content? The four types of content are attraction, authority, affinity, and action content.

What type of content people like to read? ›

Here are 9 types of blog posts that your readers would love to read and share on social media.
  • How-To Posts and Tutorials. Tutorials and how-to posts are one of the most popular forms of blog content. ...
  • List Posts. ...
  • Infographics. ...
  • The Ultimate Guides. ...
  • Case Studies. ...
  • Round-up Posts. ...
  • Checklists. ...
  • Data Driven Research Posts.

What content works best on social media? ›

Images. Good images or video definitely increase engagement, and they endear your brand to customers. They can also keep customers from quickly swiping past your post and missing your message. Advantages: Visual content is much more digestible and engaging than long-form blogs and articles.

What are the 10 uses of internet? ›

Top 10 Uses Of The Internet
  • Electronic mail. At least 85% of the inhabitants of cyberspace send and receive e-mail. ...
  • Research.
  • Downloading files.
  • Discussion groups. ...
  • Interactive games. ...
  • Education and self-improvement. ...
  • Friendship and dating. ...
  • Electronic newspapers and magazines.

What are the types of social content? ›

12 Types of social media content to produce
  • Written posts, blogs, articles, guides, and more. ...
  • Electronic books (eBooks) ...
  • Links to external content. ...
  • Images. ...
  • Videos. ...
  • Video Stories. ...
  • Live Videos. ...
  • Infographics.

What is 7 functional blocks of social media? ›

The seven functional blocks of social media. Kietzmann, Hermkens, McCarthy, and Silvestre (2011) developed a honeycomb framework that identifies seven functional building blocks of SM: identity, conversations, sharing, presence, relationships, reputation and groups.

What type of content is most popular? ›

According to Hubspot, videos are actually the most popular content type in 2021, overtaking blogs and infographics.

What are the 6 types of social media? ›

What Are the Six Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What are the 7 building blocks of life? ›

They are, in order of least to most common: sulfur, phosphorous, oxygen, nitrogen, carbon, and hydrogen. The basis of life is carbon.

What are the 7 layers of social media analytics explain each layer briefly? ›

The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers.

How many main types of social media are there? ›

Most of us are familiar with social networking sites like Facebook, Twitter, LinkedIn, and TikTok. These platforms help us connect with friends, family, and brands. They encourage knowledge-sharing and are all about personal, human-to-human interaction.

What types of content are popular? ›

7 Popular Content Types and How to Use Them
  • Blogs. Blogging has been around for a long time, but the practice has become more sophisticated, especially when it comes to businesses using blogs to engage audiences. ...
  • Listicles. ...
  • Ebooks. ...
  • Infographics. ...
  • Video. ...
  • How-to Guides. ...
  • Case Studies.
Nov 4, 2022

What are the seven 7 factors to consider in producing a good content? ›

7 Factors You Need to Create Great Website Content Readers Will...
  • It's Actionable. ...
  • It's Credible. ...
  • It's Original. ...
  • It's Thought-Provoking. ...
  • It's Easy to Read. ...
  • It Provides Value. ...
  • It Has a Purpose. ...
Feb 2, 2018


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